Promote Your Film

The Best Awareness Campaign award is presented to the leading producer (Entrant Representative) for the team that raises the most awareness for their film through marketing strategies. The judging of the award will be the total views for their film on the Easterseals Disability Film Challenge YouTube, Instagram, and Facebook, channels during the Awareness Campaign dates. Participants should promote film views through press coverage, social media outreach and other unpaid marketing activity. Participants are not allowed to buy likes, or views for their films on their Easterseals Disability Film Challenge YouTube, Instagram or Facebook during the awareness campaign.

1 In the week following the film challenge, you will receive an email announcing the start of the promotional campaign.
2 Read the rules again!
3 Check out the film challenge’s Facebook, Instagram and YouTube page to find your film’s link and watch other entries.
4 Use the links to share your film across social media.
5 Contact local press outlets and ethically hustle to get as many views and shares as possible.

For key messages, sample social media posts and other tips download the Awareness Campaign Toolkit.

Be sure to track views and at the end of the promotional campaign, complete the Promotional Campaign Report to be considered for the Best Awareness Campaign award.